Innovative BETASPORT Sponsorship for Tasmanian Sports

23/07/2009

BETASPORT, TOTE Tasmania’s sports betting business, has signed a naming rights sponsorship with both the New Norfolk Football Club and the Southern Tasmanian Netball Association’s (STNA) Premier League.

The sponsorship for the BETASPORT Eagles until the end of the 2010 season includes a cash contribution and incentives, while the BETASPORT Premier League sponsorship until the end of the 2011 is a cash contribution.

BETASPORT Eagles President Margaret Gaby said the club was pleased TOTE Tasmania had identified the football club as a worthy naming rights partner.

“The partnership with BETASPORT is a good fit for the football club,” Mrs Gaby said.

“Given the incentives payable to the club based on revenue generated for BETASPORT by Eagles’ members, the sponsorship is truly a mutually beneficial one.”

STNA President Glynis Tully said the Premier League was the association’s most important competition.

“Now in its 10th year, having commenced when we built our first indoor courts in 2000, the association is delighted to have signed a new sponsor in BETASPORT,” she said.

“We are looking forward to seeing the competition become even stronger as a result of this new partnership.”

The STNA conducts 18 netball competitions during the main winter season from juniors through to the Premier League, which is played on Wednesday nights on the indoor courts at Aurora Sports Stadium.

TOTE Tasmania CEO Craig Coleman said the BETASPORT sponsorship partnerships were the perfect fit for the relatively new sports betting business.

“The naming rights sponsorship appropriately aligns BETASPORT with the well-performing BETASPORT Eagles and the flagship STNA Premier League,” he said.

Mr Coleman said the BETASPORT business was launched in April this year.

“It is important to get the BETASPORT name out into the broader Tasmanian community, and specifically the sporting community,” he said.

“We are pleased to be in a position to support Tasmanian sporting clubs and organisations at a time when sponsorship dollars are hard to come by.

“The incentives BETASPORT is offering to our sponsorship partners is an innovative way for sporting organisations to attract corporate support while at the same time driving revenue growth for BETASPORT and maximising our sponsorship budget.”

Released by:

Nicolas Turner
Tel: 6210 5206 or 0418 538 865

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